Critical Review on Consumer Behavior Research

A Critical Review of Online Consumer Behavior: Empirical Research

A critical review of classical conditioning effects on consumer behavior

This paper reviews extant research in classical conditioning effects in consumer behavior and advertising contexts to determine whether they are real or illusory. The empirical results reveal that in cases where classical conditioning effects were found, they could be countermined by the deficiencies in research methodologies, demand artifacts, the mediating role of contingency awareness, or so...

Personality Traits and Consumer Behavior in the Mobile Context: A Critical Review and Research Agenda

Research focusing on consumer behavior in the mobile context is rapidly accumulating. However, the role of personality traits in explaining and predicting users’ perceptions regarding mobile services and behavior within the mobile context is conspicuously under-researched. If consumers are considered as dispositional entities, this lack of researcher interest on the role of personality traits o...

Mood States and Consumer Behavior : A Critical Review

A conceptual framework IS presented that dqxcts both the rnedatmg roke of mood states and their pmential imponance m consumer behavior. Reviewing frndhgs from the psyc+mtogasl Itterature indbtes that rnocxl states have tied and tndwect effects on txmawor. evaluat a, and recAl The scope and Iikrutattcsns of these eff acts are addressed. and the Impkat Ions for msurner ~ha~ m three areas—~ ~. cou...

Online Consumer Behavior: A Review and Agenda for Future Research

The topic of online consumer behavior has been examined under various contexts over the years. Although researchers from a variety of business disciplines have made significant progress over the past few years, the scope of these studies is rather broad, the studies appear relatively fragmented and no unifying theoretical model is found in this research area. In view of this, we provide an exha...